I grew up in the smallest town in Pennsylvania and used to think that the hour-long bus ride into Pittsburgh was a journey to the ends of the earth.

Remember those commercials  that featured The World’s Most Interesting Man? Those Dos Equis ads were intended to be both humorous and outrageous. (I mean, seriously, my party banter never changed foreign policy. Has yours?) The ad agency says its rational for the strategy was, “ He is a man rich in stories and experiences, much the way the ...